This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from www.100to1.co.uk (the “Site”).

Personal Information We Collect
When you visit the Site, certain information about your device is automatically collected. This includes information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. This automatically collected data is referred to as “Device Information”.

We collect Device Information using the following technologies:

• “Cookies” are data files placed on your device that often include an anonymous unique identifier. For more details about cookies and how to disable them, visit http://www.allaboutcookies.org.

• “Log files” track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring and exit pages, and date/time stamps.

• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we also collect certain details from you, including your name, billing address, shipping address, payment information, email address, and phone number. This is referred to as “Order Information”. 100 to 1 Ltd does not store credit or debit card information.

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information
We use the Order Information we collect to process and fulfill any orders placed through the Site, including handling payments, arranging shipping, and providing invoices or order confirmations. We also use this Order Information to:

• Communicate with you regarding your orders or competitions

• Screen orders for potential risk or fraud

• Provide you, in line with your preferences, with information or marketing about our products or services

We use Device Information to help us identify and prevent potential fraud or risk (especially by using your IP address), and more broadly to improve and optimise our Site. This includes generating analytics about how visitors browse and interact with our website and assessing the performance of our advertising or marketing campaigns.

Sharing Your Personal Information
We share your Personal Information with third parties that help us use this information, as described above.
We also use Google Analytics to understand how customers use our Site. You can read how Google uses your information here: https://www.google.com/intl/en/policies/privacy/.
You can opt out of Google Analytics tracking here: https://tools.google.com/dlpage/gaoptout.

We may also share your information to comply with UK law, respond to lawful data requests, or protect our legal rights.

Behavioural Advertising
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe are relevant to you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Do Not Track
Please note that we do not modify our Site’s data collection and use practices when a Do Not Track signal is received from your browser.

Your Rights
If you are a UK or European resident, you have the right to access personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise these rights, please contact us using the details below.

If you are located in the UK or EU, we process your information to fulfil any contracts we might have with you (for example, processing an order), or otherwise for our legitimate business interests as outlined above. Please note that your data may be transferred outside the UK or European Economic Area, including to countries such as the United States, where data protection laws may differ. In such cases, we ensure appropriate safeguards are in place.

Data Retention
When you make a purchase through the Site, we retain your Order Information for our records unless and until you ask us to delete it.

If you would like to delete your information or account, please send an email with the subject line “Data Deletion Request” to contact@100to1.co.uk, including the email address you used on the website. Requests will be processed within 72 hours.

Changes
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.

Minors
This Site is not intended for individuals under the age of 18.

Contact Us
For more information about our privacy practices, if you have any questions, or if you wish to make a complaint, please contact us by email at contact@100to1.co.uk or by mail using the address below:

100 to 1
Re: Privacy Compliance Officer
PO BOX [Insert Your PO Box]
[City, Postcode]

For responsible play guidance and support, please visit
https://www.begambleaware.org or https://www.gamcare.org.uk